| 000 | 00935naa a2200181uu 4500 | ||
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| 001 | 9819 | ||
| 003 | OSt | ||
| 005 | 20190211154837.0 | ||
| 008 | 030106s2005 xx ||||gr |0|| 0 eng d | ||
| 100 | 1 |
_aMAGRETTA, Joan _96495 |
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| 245 | 1 | 0 | _aWhy business models matter |
| 260 | _cmay 2002 | ||
| 520 | 3 | _aA good business model begins with an insight into human motivatins and ends in a rich stream of profits. The thinking about business models got very fuzzy during the Internet boom, and when the bubble burst, the concept of the business model fell out of fashion as quickly as the com appendage. That's shame, because a good business model remains essential to every successful organization. Here's a way to bring rigor back to business modeling | |
| 773 | 0 | 8 |
_tHarvard Business Review _g80 , 5, p. 86-92 _d, may 2002 _w |
| 942 | _cS | ||
| 998 |
_a20030106 _bLucima _cLucimara |
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| 998 |
_a20060531 _b1240^b _cQuiteria |
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| 999 |
_aConvertido do Formato PHL _bPHL2MARC21 1.1 _c9958 _d9958 |
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| 041 | _aeng | ||