EISENHARDT, Kathleen M
Strategy as simple rules - 2001
When markets were simple, comapnies bould afford to built complicated strategies based on detailed predictions. But comples times call for a simpler approach: a few hard-and-fast rules to guide managers in the pursuit of fleeting opportunities
Strategy as simple rules - 2001
When markets were simple, comapnies bould afford to built complicated strategies based on detailed predictions. But comples times call for a simpler approach: a few hard-and-fast rules to guide managers in the pursuit of fleeting opportunities
