Strategy as simple rules
By: EISENHARDT, Kathleen M
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Contributor(s): SULL, Donald N.
Material type: 
ArticlePublisher: 2001Harvard Business Review 79, 1, p. 106-119Abstract: When markets were simple, comapnies bould afford to built complicated strategies based on detailed predictions. But comples times call for a simpler approach: a few hard-and-fast rules to guide managers in the pursuit of fleeting opportunities
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
When markets were simple, comapnies bould afford to built complicated strategies based on detailed predictions. But comples times call for a simpler approach: a few hard-and-fast rules to guide managers in the pursuit of fleeting opportunities
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