SUTTON, Robert I
The weird rules of creativity - 2001
To most experienced executives, managing creativity doesn`t look at all like rational management. The practices go beyond counterintuitive; they seem downright strange. An here`s what`s really weird: many companies and teams are using these practices with great results
The weird rules of creativity - 2001
To most experienced executives, managing creativity doesn`t look at all like rational management. The practices go beyond counterintuitive; they seem downright strange. An here`s what`s really weird: many companies and teams are using these practices with great results
