The weird rules of creativity
By: SUTTON, Robert I
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Material type: 
ArticlePublisher: 2001Harvard Business Review 79, 8, p. 94-107Abstract: To most experienced executives, managing creativity doesn`t look at all like rational management. The practices go beyond counterintuitive; they seem downright strange. An here`s what`s really weird: many companies and teams are using these practices with great results
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
To most experienced executives, managing creativity doesn`t look at all like rational management. The practices go beyond counterintuitive; they seem downright strange. An here`s what`s really weird: many companies and teams are using these practices with great results
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