WETLAUFER, Suzy
The perfect paradox of star brands : an interview with Bernand Arnault of LVMH - 2001
Few companies can boast a collection of star brands like LVMH moet Henessy Louis Vuitton, the French powerhouse that owns the likes of Dior, Dom Perignon, ant TAG Heuer. Company chairman Bernand Arnault speaks about the paradox LVMH has mastered in order to creat its withly successful products
The perfect paradox of star brands : an interview with Bernand Arnault of LVMH - 2001
Few companies can boast a collection of star brands like LVMH moet Henessy Louis Vuitton, the French powerhouse that owns the likes of Dior, Dom Perignon, ant TAG Heuer. Company chairman Bernand Arnault speaks about the paradox LVMH has mastered in order to creat its withly successful products
