The perfect paradox of star brands : an interview with Bernand Arnault of LVMH
By: WETLAUFER, Suzy
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ArticlePublisher: 2001Harvard Business Review 79, 8, p. 116-123Abstract: Few companies can boast a collection of star brands like LVMH moet Henessy Louis Vuitton, the French powerhouse that owns the likes of Dior, Dom Perignon, ant TAG Heuer. Company chairman Bernand Arnault speaks about the paradox LVMH has mastered in order to creat its withly successful products
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
Few companies can boast a collection of star brands like LVMH moet Henessy Louis Vuitton, the French powerhouse that owns the likes of Dior, Dom Perignon, ant TAG Heuer. Company chairman Bernand Arnault speaks about the paradox LVMH has mastered in order to creat its withly successful products
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