BARTLETT, Christopher A
Going global : lessons from late movers - mar./apr. 2000
When you think of global competition, you probably think of multinationals based in the United States, Europe, or Japan. But some companies from the fringes of the world economy are succeding int the global marketplace. Learn how they're doing it
Going global : lessons from late movers - mar./apr. 2000
When you think of global competition, you probably think of multinationals based in the United States, Europe, or Japan. But some companies from the fringes of the world economy are succeding int the global marketplace. Learn how they're doing it
