Going global : lessons from late movers
By: BARTLETT, Christopher A
.
Contributor(s): GHOSHAL, Sumantra.
Material type: 
ArticlePublisher: mar./apr. 2000Harvard Business Review 78, 2, p. 132-142Abstract: When you think of global competition, you probably think of multinationals based in the United States, Europe, or Japan. But some companies from the fringes of the world economy are succeding int the global marketplace. Learn how they're doing it
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
When you think of global competition, you probably think of multinationals based in the United States, Europe, or Japan. But some companies from the fringes of the world economy are succeding int the global marketplace. Learn how they're doing it
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