BRAY,Marc
Getting it together : Asea Brown Boveri and the lessons of convergence - 2000
Where will it all end? Globalization has seen multinational companies expand into industries which were previously seen as national or even regional in character. As they expand, they impact on local business practices and norms. Are we witnessing some inevitable law of nature at work, or can we explain the dynamics of global convergence as a deliberate management strategy? The expansion of the Asea Brown Boveri (ABB) corporation seems to suggest the latter to an extent, at least
Globalização
Multinacional
Setor Secundário
Tecnologia da Informação
Relações de Trabalho
Getting it together : Asea Brown Boveri and the lessons of convergence - 2000
Where will it all end? Globalization has seen multinational companies expand into industries which were previously seen as national or even regional in character. As they expand, they impact on local business practices and norms. Are we witnessing some inevitable law of nature at work, or can we explain the dynamics of global convergence as a deliberate management strategy? The expansion of the Asea Brown Boveri (ABB) corporation seems to suggest the latter to an extent, at least
Globalização
Multinacional
Setor Secundário
Tecnologia da Informação
Relações de Trabalho
