BURGI, Peter
Images of strategy - European School of Management,
Images underlying strategy tend to be simplistic, unimodal, visual abstractions. We suggest that multimodal imagery of strategy, which brings together verbal/narrative, visual/imagistic, and kinaesthetic/haptic nodes, can significantly enrich people`s understanding of their organization and its strategy
Imagery
Organizational Strategy
Multimodal
Images of strategy - European School of Management,
Images underlying strategy tend to be simplistic, unimodal, visual abstractions. We suggest that multimodal imagery of strategy, which brings together verbal/narrative, visual/imagistic, and kinaesthetic/haptic nodes, can significantly enrich people`s understanding of their organization and its strategy
Imagery
Organizational Strategy
Multimodal
