Images of strategy
By: BURGI, Peter
.
Contributor(s): ROOS, Johan.
Material type: 
ArticlePublisher: European School of Management, Subject(s): Imagery | Organizational Strategy | MultimodalEuropean Management Journal v.21 n.1 2003, p. pp.69-78Abstract: Images underlying strategy tend to be simplistic, unimodal, visual abstractions. We suggest that multimodal imagery of strategy, which brings together verbal/narrative, visual/imagistic, and kinaesthetic/haptic nodes, can significantly enrich people`s understanding of their organization and its strategy
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
Images underlying strategy tend to be simplistic, unimodal, visual abstractions. We suggest that multimodal imagery of strategy, which brings together verbal/narrative, visual/imagistic, and kinaesthetic/haptic nodes, can significantly enrich people`s understanding of their organization and its strategy
v.21 n.1 2003
Click on an image to view it in the image viewer
There are no comments for this item.