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DUPONT, Luc

1001 advertising tips - Quebec : White Rock, 1999 - 290 p.

Chapter 1: Fifty ways to position your product Chapter 2: What kinds of illustration are the most successful Chapter 3: What types of headline get the best results Chapter 4: How to write copy that sells Chapter 5: What kinds of typeface are most effective Chapter 6: What kinds of layout work best Chapter 7: The hidden meaning of colors Chapter 8: Comparative advertising: when to use it, when to avoid it Chapter 9: The six effects of repetition Chapter 10: Advertising: art or science?


Criatividade
Inovacao
Metodologias
Ciência da Informacao
Propaganda

Escola Nacional de Administração Pública

Escola Nacional de Administração Pública

Endereço:

  • Biblioteca Graciliano Ramos
  • Funcionamento: segunda a sexta-feira, das 9h às 19h
  • +55 61 2020-3139 / biblioteca@enap.gov.br
  • SPO Área Especial 2-A
  • CEP 70610-900 - Brasília/DF
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