| 000 -LEADER |
|---|
| fixed length control field |
01124nam a2200253uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12186 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190211155756.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040122s1999 xx ||||g| |0|| 0 eng d |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
16 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
D938o |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
DUPONT, Luc |
| 9 (RLIN) |
3109 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
1001 advertising tips |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Quebec : |
| Name of publisher, distributor, etc. |
White Rock, |
| Date of publication, distribution, etc. |
1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
290 p. |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Chapter 1: Fifty ways to position your product |
| -- |
Chapter 2: What kinds of illustration are the most successful |
| -- |
Chapter 3: What types of headline get the best results |
| -- |
Chapter 4: How to write copy that sells |
| -- |
Chapter 5: What kinds of typeface are most effective |
| -- |
Chapter 6: What kinds of layout work best |
| -- |
Chapter 7: The hidden meaning of colors |
| -- |
Chapter 8: Comparative advertising: when to use it, when to avoid it |
| -- |
Chapter 9: The six effects of repetition |
| -- |
Chapter 10: Advertising: art or science? |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Criatividade |
| 9 (RLIN) |
12000 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Inovacao |
| 9 (RLIN) |
14969 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Metodologias |
| 9 (RLIN) |
12539 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Ciência da Informacao |
| 9 (RLIN) |
13200 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Propaganda |
| 9 (RLIN) |
20646 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20040122 |
| Operator's initials, OID (RLIN) |
Marian |
| Cataloger's initials, CIN (RLIN) |
Mariana |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20130516 |
| Operator's initials, OID (RLIN) |
1401^b |
| Cataloger's initials, CIN (RLIN) |
karina |
