HILL, Roy W
Organisational buying behaviour : the key to more effective selling to industrial markets - London : Macmillan , 1977 - 212 p. - Macmillan Studies in Marketing Management .
- The marketing concept and its implementation in an industrial environment - An anatomy of industrial purchases - Focal points of buying activity - The human element in industrial buying - The art and science of source management - Aggregate buying behaviour - Methods for analysing and measuring buying behaviour - Communicating with industrial buyers
0333215109
Marketing
Setor Secundário
Tomada de Decisão
Organisational buying behaviour : the key to more effective selling to industrial markets - London : Macmillan , 1977 - 212 p. - Macmillan Studies in Marketing Management .
- The marketing concept and its implementation in an industrial environment - An anatomy of industrial purchases - Focal points of buying activity - The human element in industrial buying - The art and science of source management - Aggregate buying behaviour - Methods for analysing and measuring buying behaviour - Communicating with industrial buyers
0333215109
Marketing
Setor Secundário
Tomada de Decisão
