| 000 -LEADER |
|---|
| fixed length control field |
01124nam a2200265uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2335 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190211154058.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
001106s1977 xx ||||g| |0|| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0333215109 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
2.16 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
H6451o |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
HILL, Roy W |
| 9 (RLIN) |
4802 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Organisational buying behaviour : |
| Remainder of title |
the key to more effective selling to industrial markets |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Macmillan , |
| Date of publication, distribution, etc. |
1977 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
212 p. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Macmillan Studies in Marketing Management |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Title |
- The marketing concept and its implementation in an industrial environment |
| -- |
- An anatomy of industrial purchases |
| -- |
- Focal points of buying activity |
| -- |
- The human element in industrial buying |
| -- |
- The art and science of source management |
| -- |
- Aggregate buying behaviour |
| -- |
- Methods for analysing and measuring buying behaviour |
| -- |
- Communicating with industrial buyers |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
12212 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Setor Secundário |
| 9 (RLIN) |
12283 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
12404 |
| Topical term or geographic name entry element |
Tomada de Decisão |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
HILLIER, Terry J |
| 9 (RLIN) |
14256 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20001106 |
| Operator's initials, OID (RLIN) |
Pieran |
| Cataloger's initials, CIN (RLIN) |
Pierangele |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20120113 |
| Operator's initials, OID (RLIN) |
0918^b |
| Cataloger's initials, CIN (RLIN) |
Isabel |
