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BEALE, Frederick

Short-termism and genuineness in environmental initiatives : a comparative case study of two oil companies - Oxford : Elsevier, febr.2009

Debate still rages about whether the cure to climate change could be worse than the disease. This paper reports the findings of a study examining the influence of short-termism on the genuineness of corporate environmental initiatives. After identifying the environmental initiatives at ExxonMobil and Royal Dutch Shell, we present a model to analyse short-termism and genuineness.

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