SENO-ALDAY, Sandra
Market characteristics and regionalisation patterns - Oxford : Elsevier, October 2009
This study seeks to map out the regionalisation patterns of the worlds largest and most efficient multinationals against regional market characteristics. Re-examining the findings in the regionalisationglobalisation literature that show a general bias among firms towards home region markets, this cross-sectional study determines that home market size and home regional market concentrations heavily influence emergent regionalisation patterns. Implications on theory-building within the sphere of the regionalisationglobalisation debate are explored, with a particular focus on measure development.
Market characteristics and regionalisation patterns - Oxford : Elsevier, October 2009
This study seeks to map out the regionalisation patterns of the worlds largest and most efficient multinationals against regional market characteristics. Re-examining the findings in the regionalisationglobalisation literature that show a general bias among firms towards home region markets, this cross-sectional study determines that home market size and home regional market concentrations heavily influence emergent regionalisation patterns. Implications on theory-building within the sphere of the regionalisationglobalisation debate are explored, with a particular focus on measure development.
