Market characteristics and regionalisation patterns
By: SENO-ALDAY, Sandra
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ArticlePublisher: Oxford : Elsevier, October 2009European Management Journal 27, 5, p. 366-376Abstract: This study seeks to map out the regionalisation patterns of the worlds largest and most efficient multinationals against regional market characteristics. Re-examining the findings in the regionalisationglobalisation literature that show a general bias among firms towards home region markets, this cross-sectional study determines that home market size and home regional market concentrations heavily influence emergent regionalisation patterns. Implications on theory-building within the sphere of the regionalisationglobalisation debate are explored, with a particular focus on measure development.
This study seeks to map out the regionalisation patterns of the worlds largest and most efficient multinationals against regional market characteristics. Re-examining the findings in the regionalisationglobalisation literature that show a general bias among firms towards home region markets, this cross-sectional study determines that home market size and home regional market concentrations heavily influence emergent regionalisation patterns. Implications on theory-building within the sphere of the regionalisationglobalisation debate are explored, with a particular focus on measure development.
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