MAYFIELD, Milton
Sparking worker creativity : cultures where garden variety creativity can flourish - Emerald, 2009
Purpose This article discusses how managers can increase creativity from all workers, and how this increase will improve organizational outcomes at all levels. Design/methodology/approach Paper recommendations are based on existing conceptual and data based garden variety creativity studies. From these studies, a practical, management oriented implementation model is developed. Findings Managers can substantially improve worker creativity by removing creativity blocks, providing creativity support, and structuring work to promote creativity. Originality/value The provided recommendations will improve worker creativity, and this increased creativity will aid companies to better cope with unexpected changes in the business environment.
Sparking worker creativity : cultures where garden variety creativity can flourish - Emerald, 2009
Purpose This article discusses how managers can increase creativity from all workers, and how this increase will improve organizational outcomes at all levels. Design/methodology/approach Paper recommendations are based on existing conceptual and data based garden variety creativity studies. From these studies, a practical, management oriented implementation model is developed. Findings Managers can substantially improve worker creativity by removing creativity blocks, providing creativity support, and structuring work to promote creativity. Originality/value The provided recommendations will improve worker creativity, and this increased creativity will aid companies to better cope with unexpected changes in the business environment.
