Sparking worker creativity : cultures where garden variety creativity can flourish
By: MAYFIELD, Milton
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Material type: 
ArticlePublisher: Emerald, 2009Development and Learning in Organizations 23, 5, p. 10-14Abstract: Purpose This article discusses how managers can increase creativity from all workers, and how this increase will improve organizational outcomes at all levels. Design/methodology/approach Paper recommendations are based on existing conceptual and data based garden variety creativity studies. From these studies, a practical, management oriented implementation model is developed. Findings Managers can substantially improve worker creativity by removing creativity blocks, providing creativity support, and structuring work to promote creativity. Originality/value The provided recommendations will improve worker creativity, and this increased creativity will aid companies to better cope with unexpected changes in the business environment.
Purpose This article discusses how managers can increase creativity from all workers, and how this increase will improve organizational outcomes at all levels. Design/methodology/approach Paper recommendations are based on existing conceptual and data based garden variety creativity studies. From these studies, a practical, management oriented implementation model is developed. Findings Managers can substantially improve worker creativity by removing creativity blocks, providing creativity support, and structuring work to promote creativity. Originality/value The provided recommendations will improve worker creativity, and this increased creativity will aid companies to better cope with unexpected changes in the business environment.
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