TITMAN, Lionel
Marketing in the new public sector - London : Pitman, 1995 - 230 p. - Public Sector Management Series .
Marketing in management and strategy Marketing services and the public sector Plan Product Pricing Promotion Place People Market research and market information systems Statistical and forecasting techniques Using consultants and agencies Lessons from success and failure Case studies
Marketing
Setor Público
Consultoria
Agência
Estudo de Caso
Administração Estratégica
Marketing in the new public sector - London : Pitman, 1995 - 230 p. - Public Sector Management Series .
Marketing in management and strategy Marketing services and the public sector Plan Product Pricing Promotion Place People Market research and market information systems Statistical and forecasting techniques Using consultants and agencies Lessons from success and failure Case studies
Marketing
Setor Público
Consultoria
Agência
Estudo de Caso
Administração Estratégica
