| 000 -LEADER |
|---|
| fixed length control field |
01108nam a2200313uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
294 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190211154033.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
001010s1995 xx ||||g| |0|| 0 eng d |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
1.17 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
T619m |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
TITMAN, Lionel |
| 9 (RLIN) |
10689 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing in the new public sector |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Pitman, |
| Date of publication, distribution, etc. |
1995 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
230 p. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Public Sector Management Series |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Marketing in management and strategy |
| -- |
Marketing services and the public sector |
| -- |
Plan |
| -- |
Product |
| -- |
Pricing |
| -- |
Promotion |
| -- |
Place |
| -- |
People |
| -- |
Market research and market information systems |
| -- |
Statistical and forecasting techniques |
| -- |
Using consultants and agencies |
| -- |
Lessons from success and failure |
| -- |
Case studies |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
(Macro)Estudos de Mercado |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Produtos |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Propaganda |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
12212 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
12235 |
| Topical term or geographic name entry element |
Setor Público |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consultoria |
| 9 (RLIN) |
13032 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Agência |
| 9 (RLIN) |
12108 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Estudo de Caso |
| 9 (RLIN) |
11993 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administração Estratégica |
| 9 (RLIN) |
12916 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20001010 |
| Operator's initials, OID (RLIN) |
Elda |
| Cataloger's initials, CIN (RLIN) |
Elda |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20070711 |
| Operator's initials, OID (RLIN) |
1451^b |
| Cataloger's initials, CIN (RLIN) |
Paloma |
