Design thinking : integrating innovation, customer experience and brand value /
Thomas Lockwood (Ed.). --
- Nova Iorque: Allworth Press, 2010. --
- xvii, 285 p.; ill.; 23 cm.
Inclui referências bibliográficas e índice.
Acknowledgments --
Foreword: The Importance of Integrated Thinking --
pt. 1 Design Thinking Methods: From Innovation to Integration to Transformation --
cap. 1 Notes on the Evolution of Design Thinking: A Work in Progress Craig M. Vogei --
cap. 2 The Designful Company Marty Neumeier --
cap. 3 Creating the Right Environment for Design Julian Jenkins --
cap. 4 Designing Business: New Models for Success Heather M.A. Fraser --
cap. 5 Unleashing the Power of Design Thinking Kevin Clark Ron Smith --
cap. 6 Design Thinking and Design Management: A Research and Practice Perspective Rachel Cooper Sabine Junginger Thomas Lockwood --
cap. 7 The Four Powers of Design: A Value Model in Design Management Brigitte Borja de Mozota --
cap. 8 Transition: Becoming a Design-Minded Organization Thomas Lockwood --
pt. 2 Value: Building Brands, By Design --
cap. 9 Building Leadership Brands by Design Jerome Kathman --
cap. 10 Let's Brandjam to Humanize Our Brands Mark Gobé --
cap. 11 Bringing the Future into Global Brands Tony Kim --
cap. 12 Brand-Driven Innovation Erik Roscam Abbing Christa van Gessel --
cap. 13 Branding and Design Innovation Leadership: What's Next? Phil Best --
pt. 3 Influence: The Hidden Importance of Service Design --
cap. 14 Service Design: An Appraisal Roberto M. Saco Alexis P. Goncalves --
cap. 15 Bottom-Line Experiences: Measuring the Value of Design in Service Lavrans Løvlie Chris Downs Ben Reason --
cap. 16 From Small Ideas to Radical Service Innovation Mark Jones Fran Samalionis --
cap. 17 Would You Like Service withThat? Chris Bedford Anson Lee --
cap. 18 Service Design via the Global Web: Global Companies Serving Local Markets Brian Gillespie --
pt. 4 Meaning: Creating Customer Experiences That Matter --
cap. 19 The Mathematics of Brand Satisfaction Chris Rockwell --
cap. 20 Will Meaningful Brand Experiences Disrupt Your Market? David W. Norton --
cap. 21 The Road to Authentic Brand is Jittered with Design David Lemley --
cap. 22 Customer Loyalty and the Elements of User Experience Jesse James Garrett --
cap. 23 Experiential Design Drives an Established Brand Judi Jacobs Jeff Hackett --
About DMI --
Editor Biography --
Authors' Biographies --
Index --
9781581156683 1581156685
Inovação
Administração Estratégica
Liderança
Gestão de Marcas
Inclui referências bibliográficas e índice.
Acknowledgments --
Foreword: The Importance of Integrated Thinking --
pt. 1 Design Thinking Methods: From Innovation to Integration to Transformation --
cap. 1 Notes on the Evolution of Design Thinking: A Work in Progress Craig M. Vogei --
cap. 2 The Designful Company Marty Neumeier --
cap. 3 Creating the Right Environment for Design Julian Jenkins --
cap. 4 Designing Business: New Models for Success Heather M.A. Fraser --
cap. 5 Unleashing the Power of Design Thinking Kevin Clark Ron Smith --
cap. 6 Design Thinking and Design Management: A Research and Practice Perspective Rachel Cooper Sabine Junginger Thomas Lockwood --
cap. 7 The Four Powers of Design: A Value Model in Design Management Brigitte Borja de Mozota --
cap. 8 Transition: Becoming a Design-Minded Organization Thomas Lockwood --
pt. 2 Value: Building Brands, By Design --
cap. 9 Building Leadership Brands by Design Jerome Kathman --
cap. 10 Let's Brandjam to Humanize Our Brands Mark Gobé --
cap. 11 Bringing the Future into Global Brands Tony Kim --
cap. 12 Brand-Driven Innovation Erik Roscam Abbing Christa van Gessel --
cap. 13 Branding and Design Innovation Leadership: What's Next? Phil Best --
pt. 3 Influence: The Hidden Importance of Service Design --
cap. 14 Service Design: An Appraisal Roberto M. Saco Alexis P. Goncalves --
cap. 15 Bottom-Line Experiences: Measuring the Value of Design in Service Lavrans Løvlie Chris Downs Ben Reason --
cap. 16 From Small Ideas to Radical Service Innovation Mark Jones Fran Samalionis --
cap. 17 Would You Like Service withThat? Chris Bedford Anson Lee --
cap. 18 Service Design via the Global Web: Global Companies Serving Local Markets Brian Gillespie --
pt. 4 Meaning: Creating Customer Experiences That Matter --
cap. 19 The Mathematics of Brand Satisfaction Chris Rockwell --
cap. 20 Will Meaningful Brand Experiences Disrupt Your Market? David W. Norton --
cap. 21 The Road to Authentic Brand is Jittered with Design David Lemley --
cap. 22 Customer Loyalty and the Elements of User Experience Jesse James Garrett --
cap. 23 Experiential Design Drives an Established Brand Judi Jacobs Jeff Hackett --
About DMI --
Editor Biography --
Authors' Biographies --
Index --
9781581156683 1581156685
Inovação
Administração Estratégica
Liderança
Gestão de Marcas
