Moving business/industry towards sustainable consumption : the role of NGOs
- 2002
The negative environmental impact of current consumption patterns is increasing and becoming more evident. Household/consumer behavior plays a significant role in shaping these patterns. A growing number of non-governmental organisations (NGOs) are focusing on this issue. The paper examines how NGOs could play an important role as partners to business/industry in promoting sustainable consumption. It exhibits a number of mini case studies on innovative partinerships for product development, labeling, green purchasing, etc. Two essential factors for success have been identified: (1) Consumers need to feel empwered to make a difference through their behavior. (2) They should also be able to improve their quality of life. Further-more, direct consumer outreach and partnerships with retailers are recommended as effective means of changing consumption patterns
NGO
Parceria
Meio Ambiente
Desenvolvimento Sustentável
Consumidor
The negative environmental impact of current consumption patterns is increasing and becoming more evident. Household/consumer behavior plays a significant role in shaping these patterns. A growing number of non-governmental organisations (NGOs) are focusing on this issue. The paper examines how NGOs could play an important role as partners to business/industry in promoting sustainable consumption. It exhibits a number of mini case studies on innovative partinerships for product development, labeling, green purchasing, etc. Two essential factors for success have been identified: (1) Consumers need to feel empwered to make a difference through their behavior. (2) They should also be able to improve their quality of life. Further-more, direct consumer outreach and partnerships with retailers are recommended as effective means of changing consumption patterns
NGO
Parceria
Meio Ambiente
Desenvolvimento Sustentável
Consumidor
