Mintzberg, Henry
The rise and fall of strategic planning : reconceiving roles for planning, plans, planners - New York : The Free Press, 1994 - 458 p.
1 - Planning and strategy 2 - Models of the strategic planning proccess The basic planning model Decomposing the basic model Sorting out the four hierarquies: objectives, budgets, strategies, programs Forms of strategic planning 3 - Evidence on planning Survey evidence on "does planning pay?" Anecdotal evidence Some deeper evidence Planner's responses to the evidence 4 - Some real pitfalls of planning Planning and commitment Planning and change Planning and politics Planning and control 5 - Fundamental fallacies of strategic planning Some basic assumptions behind strategic planning The fallacy of predetermination The fallacy of detachment 6 - Planning, plan, planners Coupling analysis and intuition Role of planning: strategic programming First role of plans: strategic programming Second role of plans: Control devices First role of planners: finders of strategy Second role of planners: analysts Third role of planners: catalysts The planner as strategist A plan for planners A planner for each side of the brain Planners in context References Index About the author
Administração Estratégica
Planejamento Estratégico
The rise and fall of strategic planning : reconceiving roles for planning, plans, planners - New York : The Free Press, 1994 - 458 p.
1 - Planning and strategy 2 - Models of the strategic planning proccess The basic planning model Decomposing the basic model Sorting out the four hierarquies: objectives, budgets, strategies, programs Forms of strategic planning 3 - Evidence on planning Survey evidence on "does planning pay?" Anecdotal evidence Some deeper evidence Planner's responses to the evidence 4 - Some real pitfalls of planning Planning and commitment Planning and change Planning and politics Planning and control 5 - Fundamental fallacies of strategic planning Some basic assumptions behind strategic planning The fallacy of predetermination The fallacy of detachment 6 - Planning, plan, planners Coupling analysis and intuition Role of planning: strategic programming First role of plans: strategic programming Second role of plans: Control devices First role of planners: finders of strategy Second role of planners: analysts Third role of planners: catalysts The planner as strategist A plan for planners A planner for each side of the brain Planners in context References Index About the author
Administração Estratégica
Planejamento Estratégico
