AFUAH, Allan
Mapping technological capabilities into product markets and competitive advantage : the case of cholesterol drugs - 2002
While a lot of attention has been paid to those characteristics of capabilities that give firms a competitive advantage, a lot less attention has been given to supporting empirical evidence and to the deployment of these capabilities. This paper presents a model for mapping firm capabilities into customer value and competitive advantage in different markets. With empirical evidence from cholesterol drugs, I illustrate how he model can be used to estimate customer value and competitive advantage from technological capabilities
Technological Capabilities
Competitive Advantage
Hedonics
Mapping technological capabilities into product markets and competitive advantage : the case of cholesterol drugs - 2002
While a lot of attention has been paid to those characteristics of capabilities that give firms a competitive advantage, a lot less attention has been given to supporting empirical evidence and to the deployment of these capabilities. This paper presents a model for mapping firm capabilities into customer value and competitive advantage in different markets. With empirical evidence from cholesterol drugs, I illustrate how he model can be used to estimate customer value and competitive advantage from technological capabilities
Technological Capabilities
Competitive Advantage
Hedonics
