Mapping technological capabilities into product markets and competitive advantage : the case of cholesterol drugs
By: AFUAH, Allan
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Material type: 
ArticlePublisher: 2002Subject(s): Technological Capabilities | Competitive Advantage | HedonicsStrategic Management Journal 23, 2, p. 171-179Abstract: While a lot of attention has been paid to those characteristics of capabilities that give firms a competitive advantage, a lot less attention has been given to supporting empirical evidence and to the deployment of these capabilities. This paper presents a model for mapping firm capabilities into customer value and competitive advantage in different markets. With empirical evidence from cholesterol drugs, I illustrate how he model can be used to estimate customer value and competitive advantage from technological capabilities
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
While a lot of attention has been paid to those characteristics of capabilities that give firms a competitive advantage, a lot less attention has been given to supporting empirical evidence and to the deployment of these capabilities. This paper presents a model for mapping firm capabilities into customer value and competitive advantage in different markets. With empirical evidence from cholesterol drugs, I illustrate how he model can be used to estimate customer value and competitive advantage from technological capabilities
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