FULD, Leonard M
The new competitor intelligence : the complete resource for finding, analyzing, and using information about your competitors - New York : John Wiley & Sons, 1995 - 482 p. - New Directions in Business .
Part one: Laying the foundation Understanding intelligence Getting started: the basic approaches and techniques Part two: Find the basicand creative sources Federal, state, and local sources Corporate intelligence in print Using databases for corporate intelligence International intelligence: reserch strategies Additional valuable sources and concepts and ways to apply them Craeting sources Building a financial statement Let your fingers do the stalking: using yellow pages and city directories Additional creative sources that will pay off Part three: Analysis: the art and the discipline A practical approach to analysis: analytical techniques and cases Part four: Take action How to build your own intelligence system: a corporate imperative Security: the flip side
Técnica Administrativa
Competitividade
Capacitação Gerencial
Concorrência
Mercado
Gestão da Informação
Acesso a Informação
Ciência da Informação
Desenvolvimento Organizacional
Liderança
Estratégia
Banco de Dados
Administração de Empresas
Capacitação Gerencial
Inovação
The new competitor intelligence : the complete resource for finding, analyzing, and using information about your competitors - New York : John Wiley & Sons, 1995 - 482 p. - New Directions in Business .
Part one: Laying the foundation Understanding intelligence Getting started: the basic approaches and techniques Part two: Find the basicand creative sources Federal, state, and local sources Corporate intelligence in print Using databases for corporate intelligence International intelligence: reserch strategies Additional valuable sources and concepts and ways to apply them Craeting sources Building a financial statement Let your fingers do the stalking: using yellow pages and city directories Additional creative sources that will pay off Part three: Analysis: the art and the discipline A practical approach to analysis: analytical techniques and cases Part four: Take action How to build your own intelligence system: a corporate imperative Security: the flip side
Técnica Administrativa
Competitividade
Capacitação Gerencial
Concorrência
Mercado
Gestão da Informação
Acesso a Informação
Ciência da Informação
Desenvolvimento Organizacional
Liderança
Estratégia
Banco de Dados
Administração de Empresas
Capacitação Gerencial
Inovação
