The new competitor intelligence : the complete resource for finding, analyzing, and using information about your competitors
By: FULD, Leonard M
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Material type: 
BookSeries: New Directions in Business.Publisher: New York : John Wiley & Sons, 1995Description: 482 p.Subject(s): Técnica Administrativa | Competitividade | Capacitação Gerencial | Concorrência | Mercado | Gestão da Informação | Acesso a Informação | Ciência da Informação | Desenvolvimento Organizacional | Liderança | Estratégia | Banco de Dados | Administração de Empresas | Capacitação Gerencial | Inovação| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Livro Geral | Biblioteca Graciliano Ramos | Livro Geral | 2.14F962n (Browse shelf) | 1 | Available | 10008561 |
Part one: Laying the foundation Understanding intelligence Getting started: the basic approaches and techniques Part two: Find the basicand creative sources Federal, state, and local sources Corporate intelligence in print Using databases for corporate intelligence International intelligence: reserch strategies Additional valuable sources and concepts and ways to apply them Craeting sources Building a financial statement Let your fingers do the stalking: using yellow pages and city directories Additional creative sources that will pay off Part three: Analysis: the art and the discipline A practical approach to analysis: analytical techniques and cases Part four: Take action How to build your own intelligence system: a corporate imperative Security: the flip side
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