MILLS, Terry L
Creating common knowledge at Sturn Autombile Corporation - 2001
Cultural theorists say we live in the post-modern age. The stabiity of the urban-industrial way of life is giving way to indeterminance driven by the ability to transfer vast amounts of money and information around the globe in seconds. People`s anxiety in the face of this accelerated change makes them nostalgic for a "golden age". Saturn`s advertizing cleverly exploits these fellings by creating images of family and community which include both consumers and employees
Comunicação Social
Cultura
Comportamento Organizacional
Administração de Empresas
Marketing
Creating common knowledge at Sturn Autombile Corporation - 2001
Cultural theorists say we live in the post-modern age. The stabiity of the urban-industrial way of life is giving way to indeterminance driven by the ability to transfer vast amounts of money and information around the globe in seconds. People`s anxiety in the face of this accelerated change makes them nostalgic for a "golden age". Saturn`s advertizing cleverly exploits these fellings by creating images of family and community which include both consumers and employees
Comunicação Social
Cultura
Comportamento Organizacional
Administração de Empresas
Marketing
