Creating common knowledge at Sturn Autombile Corporation
By: MILLS, Terry L
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Contributor(s): BOYLSTEIN, Craig A | LOREAN, Sandra.
Material type: 
ArticlePublisher: 2001Subject(s): Comunicação Social | Cultura | Comportamento Organizacional | Administração de Empresas | MarketingHuman Resource Management International Digest 9, 7, p. 20-22Abstract: Cultural theorists say we live in the post-modern age. The stabiity of the urban-industrial way of life is giving way to indeterminance driven by the ability to transfer vast amounts of money and information around the globe in seconds. People`s anxiety in the face of this accelerated change makes them nostalgic for a "golden age". Saturn`s advertizing cleverly exploits these fellings by creating images of family and community which include both consumers and employees
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
Cultural theorists say we live in the post-modern age. The stabiity of the urban-industrial way of life is giving way to indeterminance driven by the ability to transfer vast amounts of money and information around the globe in seconds. People`s anxiety in the face of this accelerated change makes them nostalgic for a "golden age". Saturn`s advertizing cleverly exploits these fellings by creating images of family and community which include both consumers and employees
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