Heath, Chip
Switch: how to change things when change is hard / Chip Heath, Dan Heath - New York: RH Business Books, 2011. - 305 p.
Inclui índice.
1. Three surprises about change Direct the rider -- 2. Find the bright spots -- 3. Script the critical moves -- 4. Point to the destination Motivate the elephant -- 5. Find the feeling -- 6. Shrink the change -- 7. Grow your people Shape the path -- 8. Tweak the environment -- 9. Build habits -- 10. Rally the herd -- 11. Keep the switch going How to make a switch Overcoming obstacles
9781847940322
Comportamento Humano--Aspecto psicológico
Switch: how to change things when change is hard / Chip Heath, Dan Heath - New York: RH Business Books, 2011. - 305 p.
Inclui índice.
1. Three surprises about change Direct the rider -- 2. Find the bright spots -- 3. Script the critical moves -- 4. Point to the destination Motivate the elephant -- 5. Find the feeling -- 6. Shrink the change -- 7. Grow your people Shape the path -- 8. Tweak the environment -- 9. Build habits -- 10. Rally the herd -- 11. Keep the switch going How to make a switch Overcoming obstacles
9781847940322
Comportamento Humano--Aspecto psicológico
