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Switch: how to change things when change is hard / Chip Heath, Dan Heath

By: Heath, Chip.
Contributor(s): Heath, Dan.
Material type: materialTypeLabelBookPublisher: New York: RH Business Books, 2011Description: 305 p.ISBN: 9781847940322.Subject(s): Comportamento Humano -- Aspecto psicológico
Contents:
1. Three surprises about change Direct the rider -- 2. Find the bright spots -- 3. Script the critical moves -- 4. Point to the destination Motivate the elephant -- 5. Find the feeling -- 6. Shrink the change -- 7. Grow your people Shape the path -- 8. Tweak the environment -- 9. Build habits -- 10. Rally the herd -- 11. Keep the switch going How to make a switch Overcoming obstacles
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Item type Current location Collection Call number Copy number Status Date due Barcode
Livro Geral Biblioteca Graciliano Ramos
Livro Geral 3 H4376s (Browse shelf) Ex. 1 Available 2019-0009

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1. Three surprises about change Direct the rider -- 2. Find the bright spots -- 3. Script the critical moves -- 4. Point to the destination Motivate the elephant -- 5. Find the feeling -- 6. Shrink the change -- 7. Grow your people Shape the path -- 8. Tweak the environment -- 9. Build habits -- 10. Rally the herd -- 11. Keep the switch going How to make a switch Overcoming obstacles

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