An experimental field study of the GOTV and persuasion effects of partisan direct mail and Phone Calls (Record no. 14935)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01435naa a2200181uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6032015360421 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211160646.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060320s2005 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CARDY, Emily Arthur |
| 9 (RLIN) | 23340 |
| 245 10 - TITLE STATEMENT | |
| Title | An experimental field study of the GOTV and persuasion effects of partisan direct mail and Phone Calls |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | September 2005 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | This study examines the get-out-the-vote (GOTV) and persuasion effects of partisan direct mail and phone calls on voter behavior. The conclusions are basead on experimental field research from a 2002 state gubernatorial primary election. The study finds that neither partisan direct mail nor partisan phone calls, used independently or together, garner significant GOTV or persuasion effects. It also questions the common usage of self-reported survey data as a means of evaluating the effectiveness of these types of communications and by looking at both the GOTV and persuasion effects of those communications. The results call for futher examination of how to most effectively and efficiently communicate with and persuade potencial voters. |
| 773 08 - HOST ITEM ENTRY | |
| Title | The Annals of the American Academy of Political and Social Science |
| Related parts | 601, p. 28-40 |
| Place, publisher, and date of publication | Thousand Oaks : SAGE, September 2005 |
| International Standard Serial Number | ISSN 00027162 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20060320 |
| Operator's initials, OID (RLIN) | 1536^b |
| Cataloger's initials, CIN (RLIN) | Natália |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20100803 |
| Operator's initials, OID (RLIN) | 1038^b |
| Cataloger's initials, CIN (RLIN) | Carolina |
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