An experimental field study of the GOTV and persuasion effects of partisan direct mail and Phone Calls
By: CARDY, Emily Arthur
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ArticlePublisher: Thousand Oaks : SAGE, September 2005The Annals of the American Academy of Political and Social Science 601, p. 28-40Abstract: This study examines the get-out-the-vote (GOTV) and persuasion effects of partisan direct mail and phone calls on voter behavior. The conclusions are basead on experimental field research from a 2002 state gubernatorial primary election. The study finds that neither partisan direct mail nor partisan phone calls, used independently or together, garner significant GOTV or persuasion effects. It also questions the common usage of self-reported survey data as a means of evaluating the effectiveness of these types of communications and by looking at both the GOTV and persuasion effects of those communications. The results call for futher examination of how to most effectively and efficiently communicate with and persuade potencial voters.
This study examines the get-out-the-vote (GOTV) and persuasion effects of partisan direct mail and phone calls on voter behavior. The conclusions are basead on experimental field research from a 2002 state gubernatorial primary election. The study finds that neither partisan direct mail nor partisan phone calls, used independently or together, garner significant GOTV or persuasion effects. It also questions the common usage of self-reported survey data as a means of evaluating the effectiveness of these types of communications and by looking at both the GOTV and persuasion effects of those communications. The results call for futher examination of how to most effectively and efficiently communicate with and persuade potencial voters.
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