Six key points to merge project marketing into project management (Record no. 15029)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01404naa a2200229uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6032209430221 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211160712.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060322s2006 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | COVA, Bernard |
| 9 (RLIN) | 2521 |
| 245 10 - TITLE STATEMENT | |
| Title | Six key points to merge project marketing into project management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Amsterdam : |
| Name of publisher, distributor, etc. | Elsevier, |
| Date of publication, distribution, etc. | July 2005 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | From a conceptual point of view, project marketing and project management have existed for years as separate disciplines, each having developed independently from the other. In the nineties, evolutions in project management edged the project out of its strict time frame in order to re-position it within a strategic, long-term and customer-oriented approach. In doing so, such developments concur with progress made in project marketing over the last decade. This article proposes to bridge the gap between the two disciplines on six key points, thus structuring a conceptual time frame common to project marketing and project management. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Project management |
| 9 (RLIN) | 16788 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Project marketing |
| 9 (RLIN) | 19781 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer oriented approach |
| 9 (RLIN) | 23475 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SALLE, Robert |
| 9 (RLIN) | 19782 |
| 773 08 - HOST ITEM ENTRY | |
| Title | International Journal of Project Management |
| Related parts | 23, 5, p. 354-359 |
| Place, publisher, and date of publication | Amsterdam : Elsevier, July 2005 |
| International Standard Serial Number | ISSN 0263-7863 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20060322 |
| Operator's initials, OID (RLIN) | 0943^b |
| Cataloger's initials, CIN (RLIN) | Natália |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20140620 |
| Operator's initials, OID (RLIN) | 0936^b |
| Cataloger's initials, CIN (RLIN) | karina |
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