Six key points to merge project marketing into project management
By: COVA, Bernard
.
Contributor(s): SALLE, Robert.
Material type: 
ArticlePublisher: Amsterdam : Elsevier, July 2005Subject(s): Project management | Project marketing | Customer oriented approachInternational Journal of Project Management 23, 5, p. 354-359 Abstract: From a conceptual point of view, project marketing and project management have existed for years as separate disciplines, each having developed independently from the other. In the nineties, evolutions in project management edged the project out of its strict time frame in order to re-position it within a strategic, long-term and customer-oriented approach. In doing so, such developments concur with progress made in project marketing over the last decade. This article proposes to bridge the gap between the two disciplines on six key points, thus structuring a conceptual time frame common to project marketing and project management.
From a conceptual point of view, project marketing and project management have existed for years as separate disciplines, each having developed independently from the other. In the nineties, evolutions in project management edged the project out of its strict time frame in order to re-position it within a strategic, long-term and customer-oriented approach. In doing so, such developments concur with progress made in project marketing over the last decade. This article proposes to bridge the gap between the two disciplines on six key points, thus structuring a conceptual time frame common to project marketing and project management.
Click on an image to view it in the image viewer
There are no comments for this item.