| 000 -LEADER |
|---|
| fixed length control field |
01088nam a2200229uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2303 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190212093425.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
001106s1982 bl ||||g| |0|| 0 por d |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
11 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
L7882p |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
por |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
LIVINGSTONE, James M |
| 9 (RLIN) |
6191 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Pesquisa de mercado : |
| Remainder of title |
uma abordagem operacional |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
São Paulo : |
| Name of publisher, distributor, etc. |
Atlas, |
| Date of publication, distribution, etc. |
1982 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
126 p. |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Title |
- Finalidade e método de pesquisa de mercado |
| -- |
1. Matéria-prima de pesquisa de mercado |
| -- |
2. Levantamentos e amostras |
| -- |
3. Introdução aos métodos quantitativos para os entusiatas da matématica |
| -- |
4. Introdução à teoria amostral |
| -- |
5. Técnicas comportamentais em pesquisa de mercado |
| -- |
6. Conceito de previsão dos negócios |
| -- |
7. Pesquisa de mercado no exterior |
| -- |
- Pesquisa de mercado - Levantamento |
| -- |
1. Considerações preliminares |
| -- |
2. Estrutura da pesquisa de mercado |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| Creation/production credits note |
Tradutor: Carlos Roberto Vieira de Araujo |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pesquisa |
| 9 (RLIN) |
12011 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercado |
| 9 (RLIN) |
12072 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20001106 |
| Operator's initials, OID (RLIN) |
Pieran |
| Cataloger's initials, CIN (RLIN) |
Pierangele |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20071002 |
| Operator's initials, OID (RLIN) |
1125^b |
| Cataloger's initials, CIN (RLIN) |
Ilkia |
