| 000 -LEADER |
|---|
| fixed length control field |
01006nam a2200277uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2322 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190212093428.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
001106s1973 bl ||||g| |0|| 0 por d |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
2.16 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
F8281m |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
por |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
FRANK, Ronald Edward |
| 9 (RLIN) |
3730 |
| 242 10 - TRANSLATION OF TITLE BY CATALOGING AGENCY |
|---|
| Title |
Quantitative methods in marketing |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Métodos quantitativos em marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
São Paulo : |
| Name of publisher, distributor, etc. |
Atlas, |
| Date of publication, distribution, etc. |
1973 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
146 p. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Fundamentos de Marketing ; |
| Volume/sequential designation |
v.6 |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Title |
- O papel das técnicas quantitativas |
| -- |
- Tipos de técnicas quantitativas |
| -- |
1. Teoria bayesiana da decisão e análise mercadológica |
| -- |
2. Estudos experimentais |
| -- |
3. Estudos observacionais |
| -- |
4. Estudos simulados |
| -- |
- Um olhar no futuro |
| -- |
1. Desenvolvimentos futuros |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| Creation/production credits note |
Tradutor: Eurico Ribeiro |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
12212 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercado |
| 9 (RLIN) |
12072 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pesquisa |
| 9 (RLIN) |
12011 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
GREEN, Paul E |
| 9 (RLIN) |
14255 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20001106 |
| Operator's initials, OID (RLIN) |
Pieran |
| Cataloger's initials, CIN (RLIN) |
Pierangele |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20120112 |
| Operator's initials, OID (RLIN) |
0936^b |
| Cataloger's initials, CIN (RLIN) |
Isabel |
