| 000 -LEADER |
|---|
| fixed length control field |
01630nam a2200265uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2333 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190212093429.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
001106s1981 bl ||||g| |0|| 0 por d |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
2.16 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
M3455m |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
por |
| 242 10 - TRANSLATION OF TITLE BY CATALOGING AGENCY |
|---|
| Title |
Marketing success through differentiation - of anything |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
grandes decisões |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
São Paulo : |
| Name of publisher, distributor, etc. |
Abril, |
| Date of publication, distribution, etc. |
1981 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
106 p. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Biblioteca Harvard/Exame - Série Temática - Seleção Grandes Decisões |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Title |
- Sucesso no marketing através da diferenciação - De qualquer coisa - Theodore Levitt |
| -- |
- O marketing de imensionáveis" - Aubrey Wilson e Chrispher West |
| -- |
- Novas maneiras de chegar a seus clientes - Benson P. Shapiro e John Wyman |
| -- |
- Novas maneiras de medir os julgamentos dos consumidores - Paul E. Green e Yoram Wind |
| -- |
- Pequenas empresas podem ser pioneiras em novos produtos - Arnold C. Cooper |
| -- |
- A psicologia da fixação de preços - Benson P. Shapiro |
| -- |
- Como comprar/Vender serviços profissionais - Warren J. Wittreich |
| -- |
- Novos mercados - Pense antes de pular às cegas - Theodore Levitt |
| -- |
- Para aumentar a produtividade, pense no cliente - Chistopher H. Lovelock e Robert F. Young |
| -- |
- Estratégias de sucesso para aumentar a participação no mercado - Robert D. Bezzell e Frederik D. Wiersema |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| Creation/production credits note |
Tradutor: Nivaldo Montingelli Junior e Adalberto Brito |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
12212 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercado |
| 9 (RLIN) |
12072 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administração de Empresas |
| 9 (RLIN) |
12759 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20001106 |
| Operator's initials, OID (RLIN) |
Pieran |
| Cataloger's initials, CIN (RLIN) |
Pierangele |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20130607 |
| Operator's initials, OID (RLIN) |
1006^b |
| Cataloger's initials, CIN (RLIN) |
karina |
