| 000 -LEADER |
|---|
| fixed length control field |
01341nam a2200265uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
9032315542930 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190212112241.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090323s1999 bl ||||g| |0|| 0 por d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8574021369 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
2.16 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
M4788e |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
por |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
MCKENNA, Regis |
| 9 (RLIN) |
6949 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Estratégias de marketing em tempos de crise |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Rio de Janeiro/ São Paulo : |
| Name of publisher, distributor, etc. |
Campus/Publifolha, |
| Date of publication, distribution, etc. |
1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
177 p. |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Capítulo 1 - O novo marketing |
| -- |
Capítulo 2 - Posicionamento dinâmico: as bases do novo marketing |
| -- |
Capítulo 3 - Posicionamento do produto: as quatro regras de ouro |
| -- |
Capítulo 4 - Posicionamento no mercado: cinco maneiras de conquistar reconhecimento |
| -- |
Capítulo 5 - Posicionamento da empresa: só uma conta |
| -- |
Capítulo 6 - Desenvolvimento de uma estratégia: três etapas para o sucesso |
| -- |
Capítulo 7 - Por que planos de marketing falham: os dez concorrentes |
| -- |
Capítulo 8 - Colocando as idéias em prática: marketing do Macintosh |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| Creation/production credits note |
Título original: The regis touch. New marketing strategies for uncertain times |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| Creation/production credits note |
Tradutor: Elizabeth Maria de Pinho Braga |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
12212 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercado |
| 9 (RLIN) |
12072 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administração de Empresas |
| 9 (RLIN) |
12759 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20090323 |
| Operator's initials, OID (RLIN) |
1554^b |
| Cataloger's initials, CIN (RLIN) |
Ilkia |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20130912 |
| Operator's initials, OID (RLIN) |
1720^b |
| Cataloger's initials, CIN (RLIN) |
Pedro |
