| 000 -LEADER |
|---|
| fixed length control field |
01363nam a2200289uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
413 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240523062539.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
001010s1990 bl ||||g| |0|| 0 por d |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
2.01.4 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
D812c |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
por |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
DUAILIBI, Roberto |
| 9 (RLIN) |
3080 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Criatividade & marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
São Paulo : |
| Name of publisher, distributor, etc. |
Makron Books do Brasil, |
| Date of publication, distribution, etc. |
1990 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
138 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Acompanha uma regua heuristica |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Title |
1 - A empresa: solucao criativa para um problema |
| -- |
2 - Heuristica e algorismo |
| -- |
3 - Marketing/Criatividade |
| -- |
4 - O processo criativo |
| -- |
5 - As funcoes da mente |
| -- |
6 - Como estimular a criatividade na empresa |
| -- |
7 - Caracteristicas da pessoa criativa em geral e da pessoa criativa em marketing |
| -- |
8 - Caracteristicas da empresa criativa |
| -- |
9 - Fatores que inibem a criatividade |
| -- |
10 - O treinamento para desenvolver a criatividade |
| -- |
11 - Construindo um modelo heuristico de sua empresa e do mercado onde ela atua |
| -- |
12 - Aplicando o processo criativo ao modelo de sua empresa |
| -- |
13 - Como utilizar a regua heuristica |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Criatividade |
| 9 (RLIN) |
12000 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Empresa Privada |
| 9 (RLIN) |
12915 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
12212 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
12884 |
| Topical term or geographic name entry element |
Inovação |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Motivação |
| 9 (RLIN) |
13028 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
12540 |
| Topical term or geographic name entry element |
Capacitação Profissional |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
SIMONSEN JR., Harry |
| 9 (RLIN) |
13211 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20001010 |
| Operator's initials, OID (RLIN) |
Elda |
| Cataloger's initials, CIN (RLIN) |
Elda |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20160330 |
| Operator's initials, OID (RLIN) |
1134^b |
| Cataloger's initials, CIN (RLIN) |
Daiane |
