| 000 -LEADER |
|---|
| fixed length control field |
01355nam a2200289uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
8554 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190212094652.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
021122s2002 bl ||||g| |0|| 0 por d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8535209786 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
2.16 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
K874mn |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
por |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
KOTLER, Philip |
| 9 (RLIN) |
5701 |
| 242 10 - TRANSLATION OF TITLE BY CATALOGING AGENCY |
|---|
| Title |
Marketing moves |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing em ação : |
| Remainder of title |
uma nova abordagem para lucrar, crescer e reinventar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Rio de Janeiro : |
| Name of publisher, distributor, etc. |
Campus, |
| Date of publication, distribution, etc. |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
189 p. |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Parte um: Reformulando o marketing para a economia digital |
| -- |
Posicionando o marketing como impulsor da economia digital |
| -- |
Desenvolvendo uma estratégia de renovação dos mercados |
| -- |
Parte dois: Criando plataformas competitivas |
| -- |
Identificando oportunidades de mercado |
| -- |
Projetando ofertas vitoriosas de mercado |
| -- |
Projetando a arquitetura do negocio |
| -- |
Construindo a infra-estrutura e as capacidades do negocio |
| -- |
Projetando as atividades de marketing |
| -- |
Projetando os sistemas operacionais |
| -- |
Alcançando lucros e crescimento por meio da renovação dos mercados |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| Creation/production credits note |
Tradutor: Afonso Celso da Cunha Serra |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
12212 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercado |
| 9 (RLIN) |
12072 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administração de Empresas |
| 9 (RLIN) |
12759 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
JAIN, Dipak C |
| 9 (RLIN) |
17860 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
MAESINCEE, Suvit |
| 9 (RLIN) |
17861 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20021122 |
| Operator's initials, OID (RLIN) |
Chris |
| Cataloger's initials, CIN (RLIN) |
Chris |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20120110 |
| Operator's initials, OID (RLIN) |
1246^b |
| Cataloger's initials, CIN (RLIN) |
Isabel |
