Lead for loyalty
By: REICHHELD, Frederick F
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Material type: 
ArticlePublisher: 2001Harvard Business Review 79, 7, p. 76-85Abstract: Use these six bedrock principles to generate intense loyalty among your customer, employees, and investors - but don`t assign the project to a task force. At the companies with the very best loyalty credentials, top managers lead the way
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
Use these six bedrock principles to generate intense loyalty among your customer, employees, and investors - but don`t assign the project to a task force. At the companies with the very best loyalty credentials, top managers lead the way
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