Does e-business require different leadership characteristics? An empirical investigation
By: HORNER-LONG, Penny
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Contributor(s): SCHOENBERG, Richard.
Material type: 
ArticlePublisher: dec.2002Subject(s): Leadership | E-business | Contingency Theory | Executive SelectionEuropean Management Journal 20, 6, p. 611-619Abstract: Universal theories of leadership argue that all effective leaders share an identifiable set of common attributes. This suggests that the characteristics that have defined leadership in traditional brincks and mortar organisational settings, suggesting that the different situational context of e-business will dictate a distinctive set of leadership characteristics. This paper empirically explores these opposing arguments. Data on the traits, behaviours and skills possessed by leaders of both e-business and traditional brincks and mortar companies were collected using a combination of questionnaire surveys and semi-structured interviews. Analysis of the data provides a degree of support for both arguments. The majority of characteristics possed by leaders of traditional brincks and mortar organizations are found to be equally valued in the digintal economy. There are, however, a certain number of characteristics that are emphasised within e-businesses. These include a propensity ability, as well as the requisite technical skills
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Universal theories of leadership argue that all effective leaders share an identifiable set of common attributes. This suggests that the characteristics that have defined leadership in traditional brincks and mortar organisational settings, suggesting that the different situational context of e-business will dictate a distinctive set of leadership characteristics. This paper empirically explores these opposing arguments. Data on the traits, behaviours and skills possessed by leaders of both e-business and traditional brincks and mortar companies were collected using a combination of questionnaire surveys and semi-structured interviews. Analysis of the data provides a degree of support for both arguments. The majority of characteristics possed by leaders of traditional brincks and mortar organizations are found to be equally valued in the digintal economy. There are, however, a certain number of characteristics that are emphasised within e-businesses. These include a propensity ability, as well as the requisite technical skills
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