Strategies for value creation in E-commerce : Best Practice in Europe
By: ZOOT, Christoph
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Contributor(s): AMIT, Raphael | DONLEVY, Jon.
Material type: 
ArticlePublisher: 2000European Management Journal 18, 5, p. 463-475Abstract: This paper investigates strategies for value creation of e-commerce companies. Our main assumption is that e-commerce fundamentally affects the way business is conducted across many industries. To suport this insight, we discuss the unique characteristics of `virtual markets` brought on by the Internet. Based on a survey of 30 European e-commerce companies, we then identify two main strategies for value creation in e-commerce - the efficienty that e-commerce business models exhibit, and the de degree to which they create `stickiness`. To illustrate these two strategies, we give examples of European companies that can be considered `best practice` companies
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
This paper investigates strategies for value creation of e-commerce companies. Our main assumption is that e-commerce fundamentally affects the way business is conducted across many industries. To suport this insight, we discuss the unique characteristics of `virtual markets` brought on by the Internet. Based on a survey of 30 European e-commerce companies, we then identify two main strategies for value creation in e-commerce - the efficienty that e-commerce business models exhibit, and the de degree to which they create `stickiness`. To illustrate these two strategies, we give examples of European companies that can be considered `best practice` companies
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