Rescuing troubled alliances ... Before it`s too late
By: ARINO, Africa.
Contributor(s): DOZ, Ives.
Material type: ArticlePublisher: 2000European Management Journal 18, 2, p. 173-182Abstract: Based on case study research, the authors show how aliance failre often follows the opening of a gap between expectations and intermediate outcomes. Failure to detect and attribute the cause of a short-fall, followed b misundestandings among the partners pave the way to failure. They provide some partners pave the way to failure. They provide some suggestions on how to rescue alliances in crisisItem type | Current location | Collection | Call number | Status | Date due | Barcode |
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Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
Based on case study research, the authors show how aliance failre often follows the opening of a gap between expectations and intermediate outcomes. Failure to detect and attribute the cause of a short-fall, followed b misundestandings among the partners pave the way to failure. They provide some partners pave the way to failure. They provide some suggestions on how to rescue alliances in crisis
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