Innovation management : strategies, implementation, and profits
By: AFUAH, Allan
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BookPublisher: New York : Oxford University, 2003Edition: 2 ed.Description: 390 p.ISBN: 0195142306.Subject(s): Técnicas Gerenciais | Gestão Financeira | Inovação Administrativa | Estratégias Competitivas| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Livro Geral | Biblioteca Graciliano Ramos | Livro Geral | 2.14A2589i (Browse shelf) | 1 | Available | 10009777 |
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| 2.14A235b Em busca da plenitude : | 2.14A2381a Administração contemporânea : | 2.14A2589i Innovation management : | 2.14A2589i Innovation management : | 2.14A341s Servico ao cliente : | 2.14A394a A administração por exceções | 2.14A394a A administração por exceções |
Part I - Fundamentals 2. Models of innovation 3. The underpinnings of profits: assets, competences, and knowledge 4. Sources and transfer or innovation Part II - Strategizing 5. Recognizing the potential of an innovation 6. Reducing uncertainty: the role of technological trends, market regularities, and innovation strategy 7. Choosing a profit site: dynamic competitive analysis 8. Strategic choice or environmental determinism 9. Co-opetitors 10. Strategies for sustaining profits Parte III - Implementation 11. Financing entrepreneurial activity 12. Implementation of the decision to adopt Part IV - Globalization 13. Globalization for innovations 14. Innovating for emerging economies 15. Role of national governments in innovation 16. The internet: a case in technological change 17. Strategic innovation process
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