Part I. Innovation: a new discipline is leaving the lab -- Chapter 1. Rethink innovation: eradicate lore, substitute logic –
Part II. Ten types of innovation: the building blocks of breakthroughs -- Chapter 2. The ten types: an overview -- Chapter 3. Profit model: how you make money -- Chapter 4. Network: how you connect with others to create value -- Chapter 5. Structure: how you organize and align your talent and assets -- Chapter 6. Process: how you use signature or superior methods to do your work -- Chapter 7. Product performance: how you develop distinguishing features and functionality -- Chapter 8. Product system: how you create complementary products and services -- Chapter 9. Service: how you support and amplify the value of your offerings -- Chapter 10. Channel: how you deliver your offerings to customers and users -- Chapter 11. Brand: how you represent your offerings and business -- Chapter 12. Customer engagement: how you foster compelling interactions –
Part III. More is mightier: mix and match innovation types for greater impact -- Chapter 13. Go beyond products: how to avoid being easily copied -- Chapter 14. Strength in numbers: innovations using a combination of types generate better returns –
Part IV. Spot the shifts: see the conditions that birth breakthroughs -- Chapter 15. Mind the gap: uncover your blind spots -- Chapter 16. Challenge convention: see where your competitors are focusing: and then make different choices -- Chapter 17. Pattern recognition: see how industries and markets shift: and learn from those who saw the signs and acted on them –
Part V. Leading innovation: use better plans to build breakthroughs -- Chapter 18. Declare intent: by being clear about where and how you will innovate, you massively increase your odds of success -- Chapter 19. Innovation tactics: a toolkit that turns the ten types into building blocks for innovation -- Chapter 20. Using the innovation playbook: a selection of plays (and the combinations of tactics you’ll need to implement them) –
Part VI. Fostering innovation: installing effective innovation inside your organization -- Chapter 21. Get cracking: everyone is afraid of the unfamiliar. Here’s how to innovate anyway -- Chapter 22. Sponsors and authors: great firms make sure that innovation is not optional -- Chapter 23. Installing innovation: don’t worry about culture. Build a systemic capability -- Chapter 24 Execute effectively: principles for bringing your innovations to market on time and on budget –
Part VII. Appendix -- Putting these principles into practice: go beyond the book to create your own innovation revolution -- Acknowledgments -- Innovation Bibliography -- Notes and Research Data -- Image Credits -- Index -- About the Authors -- About Doblin and Monitor Deloitte